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DETAILS OF PROJECT

Aug 2017 限定紀念品

喜歡量身打造客製化的你 For those who like customization

限定伴手禮 Limited souvenirs

操作概念 Concept

對於接待來到台灣的外賓朋友,除了讓他們感受台灣的美食美景與人情味之外,最重要的就是要讓外賓們離開台灣之際可以帶走什麼。

我們認為,台灣茶是一份相當可以代表台灣特色、土地溫度與文化歷史的元素,因此我們以台灣最具代表性的兩座自然景觀「玉山」及「日月潭」為象徵元素,設計出以玉山及日月潭意象的茶葉禮盒,搭配這兩個地區盛產的烏龍茶與紅茶,成為最具台灣在地特色的「經典茗茶」茶葉禮盒。

提袋設計以台灣高山特有景觀層峰疊翠為設計元素,呈現出沉穩內斂以及大器的風格;內包裝以「玉山主峰」及「日月潭拉魯島」為主題,來呈現出台灣美景的獨特,讓這份伴手禮,更具有台灣味!

The True Beauty of Taiwan
When greeting friends from abroad, in addition to introducing them to Taiwan’s great foods, landscapes, and hospitality, it is important is giving them a gift that is representative of Taiwan to take home with them.

Taiwan-grown tea is one example, as it signifies the warmth of this land and its culture and history. We made use of elements of Jade Mountain and Sun Moon Lake, two of Taiwan’s most well-known scenic places, to design gift sets of Oolong tea and black tea, which are grown in these two places, respectively. These classic tea gift sets highlight the local features of Taiwan.

The bag design is based on the unique landscapes of Taiwan’s high mountains, presenting a sedate and outstanding style. The theme of the inner packaging is Jade Mountain’s main peak or Sun Moon Lake’s Lalu Island to showcase the uniqueness of Taiwan’s natural landscapes and to enhance the association with Taiwan.

There is a type of beauty that is called the true beauty of Taiwan!