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DETAILS OF PROJECT

Sep 2017 商品開發

日月潭國家風景區管理處 Sun Moon Lake National Scenic Area Administration

日月潭文創商品開發 Best Souvenirs of Sun Moon Lake

操作概念 Concept

我們不斷深入部落,與族人交談、互動、生活,觀察、體驗、紀錄部落裡的種種,從文化傳承、藝術歌舞、美食料理、自然生態、生活智慧與體驗、部落景觀與特色等等,都讓我們有許多的震撼與感動,原來,台灣還有許多的風景是許多人不知道的!

因此,透過這些學習與體驗,我們將部落的圖騰、圖像、傳說故事、工藝舞蹈與傳統祭典等素材,透過構思設計、溝通討論,取得部落族人的認同,陸續設計出具日月潭印象的文創商品,例如杵木鉛筆、紅嘴黑鵯擴香座與行李箱套、貓頭鷹擴香棒、相機背帶等,讓更多旅人可以輕鬆帶回在台灣的旅遊記憶。

The Best Souvenirs of Sun Moon Lake – Development of Indigenous Community-Inspired Creative and Cultural Products

We often visit indigenous communities, where we talk and interact with residents. We stay there, observing, experiencing, and recording various aspects of indigenous community life. From the passing on of cultural heritage to art, songs, dances, cuisine, ecology, traditional knowledge, and community landscapes, we have experienced many surprises. In Taiwan, there are many places that have yet to be discovered!

Through long-term learning and in-depth experiences, we developed Sun Moon Lake-branded creative and cultural products based on indigenous community motifs, images, stories, handicrafts, dances, and ceremonies. We conceived of designs, carried out communication and discussion, and obtained the agreement of indigenous community residents. These products include pestle-inspired pencils, black bulbul-inspired incense holders and suitcase covers, and owl-inspired incense sticks and camera straps. For travelers to Sun Moon Lake these are the best souvenirs!

Indigenous community culture – Authentic, passionate, and moving