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DETAILS OF PROJECT

Oct 2018 場館經營

卡爾吉特國際(股)公司/臺中市政府 Cogitoimage International Co., Ltd./Taichung City Government

臺中花博/發現館 2018 Taichung World Flora Exposition Discovery Pavilion

操作概念 Concept

2018臺中世界花卉博覽會是一次精采絕倫的展覽,老樹搖曳、花姿綽約的后里森林園區,充滿讓人驚奇的無限精彩!發現館的設計理念,是以臺中大甲溪流域0~3886M海拔的生態樣貌做為策展主題,著重於自然環境介紹與推廣物種保育觀念。由專業的策佈展團隊進行展場規劃,全館分為八大單元呈現不同生態環境的主題,用不一樣的角度去認識與我們共存在這片土地上的珍貴物種,曾創下單日二萬人次的參觀紀錄,是臺中花博所有展館裡的人氣場展館。
這次的任務除了場館觀展品質維持、館內導覽解說、場館服務品質及主題節慶行銷外,幕後的人員進出管制、場內安全管理、服務人員執勤管理及突發狀況客訴回應等,更是關鍵任務之一。如何讓大量人潮在尖峰時間入館,同時能夠兼顧觀展品質與人身安全,在外籍遊客到訪後,也能怡然自得的欣賞,更是這次任務的重點。

2018 Taichung World Flora Exposition – Discovery Pavilion

The 2018 Taichung World Flora Exposition was a one-time, unequaled event. In the Houli Forest Park, branches of old trees swayed in the wind and flowers blossomed, creating pleasant surprises. Moreover, the Discovery Pavilion was the highlight of this site. The unique exterior, accompanied by old trees, created countless variations in light and shadow. The design concept was based on Taiwan’s ecology from the Dajia River in Taichung at sea level to 3,886 meters in elevation. Emphases were placed on introducing Taiwan’s natural environments and passing on the concepts of species conservation.
A team of professionals carried out exhibition planning. There were eight exhibition units based on different ecological environments. Diverse perspectives were provided to encourage awareness of the treasured species that co-exist with us. With a record-setting 20,000 visits on a single day, the Discovery Pavilion was one of the most popular attractions of the Taichung World Flora Exhibition.
Maintaining the quality of the venue and its services, arranging guided tours, and carrying out themed marketing activities were the main missions. Controlling visitor numbers, ensuring safety and security, supervising service personnel, and responding to emergencies and complaints were also key tasks. Balancing crowds at peak times, quality of visits, and personal safety was important. Even more important was providing international visitors with an enjoyable Discovery Pavilion experience.

規劃時間

8 mouth

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